Promotion plan for increasing attendance at a minor league baseball Essay

Promotion plan for increasing attendance at a minor league baseball game - Essay Example Because of the existence of multiple number of minor league baseball games in the same country, the marketers for these baseball leagues often try to implement a series of promotion tactics so as to lure the fans of the baseball games. Some of the promotional tactics that are used by the marketers for increasing the popularity of the baseball games comprises of night time fireworks, concessions on fooding items. Also, some marketers focus on executing promotions by conducting three legged races as well as various other contests for children. Also, organizing of concerts, comedy, magic acts are performed to lure the interest of the sports fans for the minor league baseball games (Anderson, â€Å"Not So Minor Attractions†). However, to present a unique kind of promotional campaign in this case, focus has to be given to design a campaign which is different from the existing promotional clutter. The promotional idea that will be recommended in this case will be a mix of both online and offline medium. Selecting the Promotional Approach While designing the promotion for the league baseball games, the SMART objectives that were designed have to be considered. The SMART objectives focused on raising the level of popularity as well as the sale of merchandises from the gift shops.... Also, some marketers focus on executing promotions by conducting three legged races as well as various other contests for children. Also, organizing of concerts, comedy, magic acts are performed to lure the interest of the sports fans for the minor league baseball games (Anderson, â€Å"Not So Minor Attractions†). However, to present a unique kind of promotional campaign in this case, focus has to be given to design a campaign which is different from the existing promotional clutter. The promotional idea that will be recommended in this case will be a mix of both online and offline medium. Selecting the Promotional Approach While designing the promotion for the league baseball games, the SMART objectives that were designed have to be considered. The SMART objectives focused on raising the level of popularity as well as the sale of merchandises from the gift shops. Since the expected fans of the baseball games will be mostly young parents and kids who will fall in the category of Gen X and Gen Y category, hence to develop a connect with them, the online medium will be used. Promotion of the event will be carried out in the online networking sites by creating a Facebook Page and thereby providing updates about the latest happening for the minor baseball league games. Also, the Facebook Page can be used to conduct online contests targeted towards the young audience and thereby distributing rewards and freebies to the contest winners. This will help in boosting the interest and attendance rate for the games. Also, the traditional advertising medium can be used as a support process for increasing the awareness and interest for the baseball games of the minor league. For doing promotions using the traditional medium, the marketer can