You can choose the topic that you prefer Essay Example | Topics and Well Written Essays - 3750 words

You can choose the topic that you prefer - Essay Example At the same time, others firms are diverging, they are rapidly encountering culture and economic. These all based global marketing strategy. First, the firm has to know, why this converge or divergence is required in business and at what perspective they can meet global market’ need as an evolutionary. Then the firm has to divide the markets in to five major segments and each part will be examined with respect of the economic and culture of markets. Next step, the outcomes of each segment has to be examined and implement different strategies in each segment to find out which will be the better market for the business and how the firm will grow. In this article, the firm wants to expand its operation management to fulfill the need of market. However, they are facing complex numbers of issue regarding this. The firm is unable to develop an integrated and unified strategy for the world market. The issue with the firm is competition and potential growth in the world market. So they need a diversification in their strategy to implement this whole process through which the firm can resolve the issues. To work in global market efficiently, the marking managers need to know the behavior of consumers, which is very complex in practical. In most case, the behaviors of consumers are assumed due to its complexity. It is very tough process to understand the behaviors of consumers and to develop a frame work for globalization. However, every marketing manager should understand the behaviors of consumers and to implement in a conceptual framework. This conceptual framework of consumer’ behavior always assists the business to develop in the global market. Through this, the company can satisfy the consumers and fulfill the demand of global market. Even, the conceptual framework also gives leads to the company about the government policies regarding consumers. This whole process is done thru the help of global convergence by protecting